In hispanic dental marketing, everybody aims to make lots of money in their business. Some may be successful, while others may not be that lucky. But what does it take to be successful in the hispanic dental marketing business? The answer to that would be this: SPEED! The way to make lots of money in just about anything in life has to do with speed. So is it in hispanic dental marketing. If you want to have lots of money, then you need to do the activities necessary that enables you to have more of it at a faster rate. Sounds too simple, doesn’t it? The reason is: because it is!
If your strategy is to get traffic and exposure through blogs, nothing is better than uploading a dental marketing video. It may be short, but what is important is that the people who will view the ad can eventually become a customer. The problem is that you must also take into consideration the possibility that not all who will view will convert into sales.
Patient testimonials are a useful marketing tool and can be easily added to your website. Testimonials can be acquired by asking your patients. Simply ask them questions and videotape their responses. Once you have a few testimonials, edit and compile the videos and upload them to your website and YouTube.
Now, a marketing piece like this would have to go to highly qualified prospects who would make great long-term patients. That’s because anytime you give away something for FREE, you want to make 100% certain you offer this to the right person.
You need a terrific website that is informative and grabs the viewer’s attention as soon as they click to your page. A website is one of the first things someone who is interested in you will check out. If they like it they’ll contact you, if not they won’t. Your website is the perfect place to post a video of you at a speaking engagement or feature an article you’ve written. One way to insure your website is as good or better than others is to benchmark it against websites of your competitors or practitioners in your same field. It is also important for your website to look professional. In order to achieve a clean, professional look hire a web designer who is familiar with medical marketing to design your website. The days of doing it yourself are over.
Why else do you need to use dental seo? Two things come to my mind – building good quality long term relationships with your patients and secondly, for it to be a key part in delivering a multi-step marketing strategy for your dental office.
The webs favourite. The alure of ‘free’ traffic and the complexities of SEO have spawned many schools of thought, techniques and Arthur Daleys in sheep skin coats and old Jags. The fact is that most people who have front page visibility have either paid lots of money, invested lots of time or are lucky (or rather they’re ranking just isn’t that competitive or commercially valuable). Ok so now we know natural ranking doesn’t mean ‘free’ traffic, not in the short term anyway, what do you do.
I know how difficult it is to find time to do these things. If fact, in my experience we simply can’t “find” the time; we have to make the time. Prioritize your time in terms of importance. Surely there are activities that keep you busy that may not be as important to your practice growth as managing the success of your marketing plan?